1 app 2 Screens 3 ways

UI Design · Visual Communication · App Design
Project Overview
This project was an exploration of how the visual treatment of a UI strongly impacts the messaging perceived by the user. What does a UI say to its Users? What feeling does it give? What decisions can we make to enhance or change this feeling outside of the interaction and user flow.
Details
Figma · 4 Week Project · 10 espressos

The goal of the project was to create three distinct look and feels to 2 screens of one application. We were tasked to redesign a media player application with this in mind. I chose SoundCloud as it has a more immersive connected feel to its song player than most other music applications.
Goal
Mood Boards
To start I created mood boards with a focus on how imagery, color, and texture made me feel while still retaining the message of music.
Intent
Drive
Style
Using each mood board I translated the imagery into UI components, typography, and color schemes.
Style Frames
Intent
Drive
Style
Music Player
Album Song list
Wire Frames
I developed a wireframe for the two screens I chose to redesign on SoundCloud. I would use these same wireframes for each version I was designing.
Final Renders
Take-aways
Subtlety is the name of the game. What size should an element be to remain usable yet still feel as though it belongs? Finding the answer to this was a major challenge when creating these visual mockups. Too big and it feels clunky, too small and it lacks readability/usability. It took a lot of iteration and trial and error to eventually get to the current end result.
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VArgas.alances@gmail.com